The Power of Media to Capture Stories
Making the Media Your Friend (Or At Least Not Your Enemy)

Start the Presses: What's a Press Release and How do I Write It

Brand: Heartbeat Academy
Product Code: 154

Price: $14.95

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* Training Acknowledgement:

I am accessing this resource in connection with my role within a life affirming (pro-life) Pregnancy Help Organization. I understand that this resource is intended for a pro-life audience and is considered off the record. Additionally, I understand that my registration may be subject to cancellation (with a full refund of any fees paid) by Heartbeat International at any time and for any reason. I understand that all media inquiries should be directed to: media@heartbeatinternational.org

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A call comes in—It’s a local reporter, and she wants to know if your center gives out birth control. No? Well, don’t you receive funding through the state? Why should you be receiving a dime from the city council when you won’t even refer for abortions?

Questions like these can feel intimidating, but there’s a situation you should dread even more: radio silence. Good press relations is both proactive and reactive, and a well-written press release is an essential component to building credibility in your community to expand your reach to the woman near you who needs it most. Consider these questions and more—including who should be answering questions at your organization in the first place—with Heartbeat International’s former Director of Communications Jay Hobbs.