![]() |
Heartbeat's International Coordinator Molly Hoepfner shares about her time in Serbia |
Walking the Novi Sad streets, Molly Hoepfner and Betty McDowell pass row after row of square, grey buildings—standing monuments that remain 20 years after the breakup of Communist Yugoslavia.
Yet, even amid the seemingly unvaried landscape of drab, graffiti-covered structures that line the busy streets of Serbia’s second-largest city, an occasional flash of color bursts through a new, freshly painted edifice.
Little by little, life is returning to Serbia.
On behalf of Heartbeat International, Molly and Betty were there to see to it that even as life returns, the long-forgotten value of human dignity and life would truly take root.
Molly and Betty led a four-day volunteer training conference Oct. 4-7, hosted by Serbian pregnancy help organization executive director Vesna Radeka, who is one of more than 300 non-U.S. Heartbeat affiliates.
The conference included training on The LOVE Approach™ and Talking About Abortion™, two of Heartbeat’s signature programs, and welcomed a total of 50 attendees from five nations that were part of Yugoslavia as recent as the early 1990s—Serbia, Montenegro, Macedonia, Slovenia and Croatia.
“They got The LOVE Approach, they really got it,” Betty, Heartbeat’s director of ministry services, said. “Vesna had written scenarios that fit the culture, and that was really exciting. It was exciting to see The LOVE Approach really translate, and to see that it works in any language, any setting. It’s truly ‘Love in every language.’”
The conference is believed to be the first of its kind in the region, which has undergone constant political upheaval and deadly clashes between ethnic groups throughout the last century.
The fledgling growth of unity in the Eastern European pro-life movement was one of the highlights for the Heartbeat mini-envoy, particularly considering the deep entrenchment of the culture of death in the post-Communist region.
“We kept promoting the message that, ‘We’re better together,’” Molly, Heartbeat’s international coordinator said. “They really embraced that, even though that’s not how they tend to think.”
With a population of just over 7 million, Serbia reports an average 23,000 abortions every year. However, unofficial data, reported by The Southeastern European Times, estimates the annual average at 150,000 abortions—twice the number of live births—giving Serbia the highest abortion rate in Europe.
As Molly related, one woman who attended the conference said her mother had undergone 10 abortions after giving birth to her older brother and before giving birth to her, which was a tragically common story among the conference’s attendees.
“I’ve read about survivor’s guilt, but to see it so blatant and prevalent in that room was just so painful,” Betty said.
“This is generational,” Molly said. “Woman after woman after woman at this conference—whose average age was 35-40, stood up and said that they were either an unwanted child or that they grew up with abortion as a way of life.”
Abortion on-demand was legalized in its current form in Yugoslavia in 1977, but has been prevalent in the culture since just after World War II, when abortion was legalized in cases citing socio-medical grounds.
The conference’s attendees, many of whom are actively involved in bringing the sanctity of life message to their local public school systems, welcomed further training on how to speak the message of life into culture that has systematically devalued human life for several decades.
In addition to training related to The LOVE Approach and Talking About Abortion, another Heartbeat resource, the Sexual Integrity™ Program, played a major role in the conference training.
“These women are really stepping out in faith because it’s still so opposite of what their culture is saying,” Molly said. “They’re really going into uncharted waters because they’re in the infancy of pregnancy help centers even though their culture is much more entrenched in death than ours was by the time these centers began.”
by Rindy Brooks, Heartbeats of Licking County, Newark, Ohio
Our staff retreat in late July focused around 2 Timothy 4:1 – 8 and the need to fulfill our ministry. It is the last recorded letter of Paul as he knew his time of departure was near and he needed to share certain things with Timothy as he passed the torch of ministry.
The study was so timely and personal for us. We had just lost the “Paul” of our pregnancy center. A special lady named Merridy Hoover. She is the reason I and so many are here at Heartbeats of Licking County today. She rescued the center from demise in 1989 and built a solid foundation of faith that we firmly stand on today. Her vision and servant leadership even serves you in Heartbeat affiliates around the world every day.
The prototype for the manual “Talking About Abortion” was written by her – she called it the “10-Point Health and Safety Check List”. She tested it, we trained and used it in our center and found out this “women-centered” approach worked to engage abortion-minded women on the phone to help and care for them. So she called Heartbeat's president, Peggy Hartshorn, and told her this method was working and that it needed to be published by Heartbeat International and distributed.
It was published and still is distributed by Heartbeat. Option Line actually uses this format 24/7 to reach women in crisis. The list of impactful projects Merridy shepherded could continue, but more insightful is to share how she lived up to the end to encourage us to carry on the torch of ministry.
A greeting card came to the center a week after her funeral. It was from her.
We tearfully opened it together at the retreat and what we received from her was our charge. A miracle to us from God, it was the perfect object lesson to illustrate these verses. Merridy “Our Paul” had retired 12 years prior but her prayers and encouragement were steadfast, especially to me, her “Timothy”. I have ably served 12 years as Executive Director and yet for the first time, I felt strangely on my own. And now, in her own hand, written 2 months prior to her passing she says to me, to the staff, and now to you in ministry every day:
“To my beloved sisters and brothers in Christ, His work in you is so beautiful- keep shining with the light of His presence! Keep shining. I am so proud of you all. God’s hand is on your ministry and service to Him.
Love and Blessings, Merridy.”
So let us remember to encourage and teach those “Timothys” in our midst. To clearly charge them and remind them of the suffering and sacrifice in serving Jesus and yet the gladness and joy found in fulfilling our work received from the Lord. I want to be able to pass the torch of ministry and say as in 2 Tim 4:7, “I have fought the good fight, I have finished the race, I have kept the faith. Until then, we must carry our torches high and keep shining.
(Staff Retreat material part of Beth Moore’s 3-part DVD series with listening guide “Fulfill Your Ministry!” available from Living Proof Ministries)
Heartbeat International has developed a professional designation for those working in Life-Affirming Ministries. Having the Life-Affirming Specialist (LAS) designation will provide you with credibility when working with clients. Its purpose is to show that you have studied and are aware of the latest research and findings surrounding life affirming information and training.
A Life Affirming Specialist (LAS) has up-to-date training on information surrounding pregnancy, abortion, abortion recovery, client programs, sexual integrity and other related life affirming issues.
You can receive and maintain your LAS designation through the application process, signing the LAS agreement, and fulfilling the on-going continuing education requirements.
LAS is a professional designation developed specifically for those serving faithfully in the pregnancy help movement. The LAS designation indicates that the holder has participated in on-going training on the latest information surrounding pregnancy, abortion, abortion recovery, client programs, sexual integrity and related, life-affirming issues.
The LAS designation behind your name provides you with professional credibility when working with clients. The designation shows that you have studied and are aware of the latest research and findings surrounding life-affirming information and training. Example: Sarah Smith, LAS
Heartbeat International has developed this professional designation for people working in life-affirming ministries.
Those eligible must have completed the requirements as stated by Heartbeat International.
The initial $99.00 fee is paid upon application. A Designation Certificate of Completion is mailed to those who meet the qualifications. The bi-annual membership remains in effect for two years from the original date of earned designation. The bi-annual renewal fee is $99.00.
For more information, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
Heartbeat International Academy offers life-affirming leaders, staff members, volunteers, and supporters access to pregnancy help training through various educational formats tailored to the needs of pregnancy help professionals. Webinars provide on-demand training accessible anytime and anywhere with an internet connection, featuring a growing selection of programs at cost-effective prices. Online courses offer customizable options for group instruction or self-paced study, available 24/7 with dynamic, multi-media activities and progress-tracking features. Additionally, Heartbeat Academy hosts live virtual classes each quarter, taught by Heartbeat faculty members. These classes, varying in topic and length, provide in-depth training designed to enhance your expertise over a few weeks.
Learn the difference between a webinar, course, and live class ▼
Plus, the Academy offers an online Store with a library of previously recorded training and in-depth Manuals.
Essentially, with Academy, we hope to offer a one-stop shop where pregnancy help leaders can access sector-specific training that will help them and their organizations continue to serve their clients and communities with excellence. We recognize the difficulty of trying to research where to go get training on raising funds, leading organizations, and serving clients, while simultaneously doing all of those things so our goal is to come alongside you to make it a bit easier. With our new learning plans feature, it’s even easier to identify what you need to know about any given topic and locate those trainings and resources that you need to raise funds, lead your organization, serve clients, etc. It doesn’t take much effort in today’s age to find a piece of information or training video online, but what sets Academy apart is our training goes beyond social work, Christian counseling, and nursing education, instead offering training and information through a Christian worldview specific to our pregnancy help community. With the expertise that we tap into through our faculty, we’re able to provide sector-specific training which means we’re not just training nurses in the physics and technical stuff on ultrasound, but training nurses to perform ultrasound in a pregnancy help organization as part of the process of building a relationship with that client. Not just the latest information on chemical abortion, but how best to respond to clients in this shortened window of opportunity. Now with our learning plan feature added in, even if you don’t know where to start, and don’t know what you don’t know you have a built-in guidance system of sorts to help make sure you find the right training for you. The short answer is anywhere and everywhere! When Heartbeat Academy was first launched, we focused on creating online coursework and a virtual learning space; that was what we were missing! Since 2020, we've brought those virtual and in-person worlds together so that now by completing the surveys offered onsite you can receive credit for training you’re doing in person with Heartbeat as well as credit for those digital and online training.
Why Academy? ▼
Plus, Affiliates receive 20% in the Academy! Click here to learn more.
What’s in the Academy? ▼
Where does training happen? ▼
How to use the Academy? ▼
With each webinar in the Heartbeat Academy, we now include an affiliate bonus registration for another member of your staff!
Each registration gives you access to the live presentation for yourself AND access for 1 additional person from your affiliated organization to access the recording through Heartbeat Academy! That recording access includes all the benefits of the webinar, including any CEUs offered.
How? Just register for yourself, and when the recording becomes available, you'll have the opportunity to enroll your additional staff member. That's one more benefit of being a Heartbeat International affiliate!
Wednesday, August 21, 2024 at 12 p.m. ET
Presented by Valerie Harkins, Director of the Maternity Housing Coalition
When opening a new home or considering an expansion of an existing home, knowing where to start can feel like a daunting task. This webinar walks organizations through considerations and methods for a community needs assessment.
Tuesday, August 27 at 12 p.m. ET
Presented by Teresa Tholany BSN, RN, CMSRN, LAS, and Kelly McCallister BSN, RN, Healthcare Team Managers at Heartbeat International
In a world of instant access, securing a faster connection to a potential client could make all the difference in her world. Join us as we discuss why to offer telecare, steps to consider before adding telecare as a service at your center, and the client experience during telecare.
Provider approved by the California Board of Registered Nursing, Provider Number CEP 16061 for 1.00 contact hours.
Use the links below to explore the different ways you can use the Academy to enhance the knowledge and skills of you and your organization.
Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. if you need assistance locating your courses or migrating your account to our new home.
The Pregnancy Help Institute has provided thousands of pregnancy help leaders with professional training. Over time, this training has added key elements vital to the pregnancy help movement as services expand.
This year is no different. Our 2024 Pregnancy Help Institute will be July 22-26 in Columbus, OH.
The Pregnancy Help Institute dives deep into core topics useful both in the pregnancy help movement and in life. Organized under three intensive tracks (New Director, Development, and Leadership), the Pregnancy Help Institute integrates executive-level instruction in a small-group environment, where you'll have the unparalleled opportunity to process information and strategies with experts and fellow front-line pregnancy help leaders. (Looking for ultrasound training? Click here!)
"I cannot imagine a more fitting training to kick off this new position. I left challenged, inspired, feeling connected to others in the movement. I am humbled and blessed."
If you have less than three years of experience in directing a life-affirming pregnancy center, medical clinic, maternity home, or nonprofit adoption agency, the New Director training is perfect for you. When you combine the wisdom gained from this training with your calling from the Lord, you are truly prepared to navigate effectively, avoid pitfalls, and increase your effectiveness as a leader. Facilitated by Heartbeat International staff with years of experience in pregnancy help leadership, you'll be in good hands.
Designed for Directors with less than 3 years of experience leading a pregnancy help organization.
This includes:
"I am new to this field and have come away feeling equipped to make suggestions and push back on old systems and events that are less effective. I am excited to foster relationships with our supporters and to see where these relationships take us."
Advancing development through a more robust understanding of the nature and ministry of development is at the heart of this track. Anyone with responsibility for donor development or a part of the development plan will benefit from this advanced training. Seasoned pregnancy help leaders will join Cindi Boston-Bilotta, Leanna Baumer, Terri Barnhart, and Frances Lacson from Heartbeat's Mission Advancement team to provide a comprehensive view of a healthy development planning, follow-through, and steps for funding your mighty mission.
Designed for those whose role includes donor development within a pregnancy help organization.
This includes:
"The leadership track went beyond expectations. For the first time in a long time, I was challenged in the area of strategic thinking, and I learned a lot that I will carry with me through life as a ministry leader, mother, and wife."
Created for seasoned leaders, the Leadership track contains concepts developed by Built to Lead, an executive coaching program that has trained CEOs, presidents, and ministry leaders nationwide. Here, you will learn proven techniques on how to lead effectively both at work and in your personal life and practice those methods throughout the week. Alumni are welcome to return for this track at any point for more training and refreshment!
Designed for seasoned leaders who want to invest in their ministry through leadership development.
This includes:
Instructions for booking your hotel room at a neighboring hotel for $109/night are provided during registration. When booking at Heartbeat's selected hotel, you'll be within walking distance from the hotel, have breakfast provided, and have access to a local shuttle service in the evenings.
Pregnancy Help Institute training qualifies for the Life Affirming Specialist (LAS) designation.