We are very excited about the conference format this year. We are changing things up a bit!

On Tuesday, you will have an opportunity to choose from one of the 7 PEG Talk Deeper Dives and 11 Roundtable Discussions for a hands-on interactive session on a very focused topic, led by experts in their field.

On Wednesday and Thursday, you have the option to choose either to attend a variety of workshops offered both on Wednesday and Thursday (3 each day) OR you can register to attend In-Depth Trainings. This allows for a wide variety of both topics and experiences to be allotted for within the 2020 Annual Conference. 

To best prepare, we ask that those who are interested in attending an In-Depth Training to register ⁠— Wednesday, Thursday, or both! ⁠— so we can ensure that we will have the necessary materials on hand for you. Space is limited! (Attendees planning to attend the workshop tracks do not need to register ahead of time.) Continuing Education Units (CEUs) will be available throughout the conference.

Wednesday's In-Depth Trainings:

1. Implementing STD/STI Testing In Your Center - Karolyn Schrage
2. The Importance of Abortion Recovery for Women, Men, and Families - ARC
3. How to Effectively Reach the Abortion-Minded Caller - Brad Imler
4. Teaching Sexual Risk Avoidance (SRA) to Empower the Next Generation - Mary Anne Mosack
   This workshop will increase an understanding of the developing adolescent in the context of sexual risk avoidance (SRA) education. Participants will be able to identify the crucial psychosocial needs of the developing adolescent and will be able to recognize research-based theories that support the needs of adolescent development in the context of SRA education.
5. Ultrasound (Basic): Beyond What the Eye Can See - Tammy & Bryan
   We are given a short moment in time in order to help our client garner the information she needs to make such an important decision. In order to make the most of the time that we have been given, we must be able to image and explain the images in such a way that she and her support system in the room, if present, will be able to clearly see and identify with the images that we are gathering. They are
   not just different shades of gray but rather the first photograph of her baby.
6. Producing Effective Consultants through the LOVE Approach - Sara Littlefield
7. Maternity Homes: Fixing Staffing Issues - National Maternity Housing Coalition
8. The ABCs of APRN - Christa Brown

Thursday's In-Depth Trainings:

1. The Case for Life: Pro-Life Apologetics 101 - Mike Spencer
   Come and learn how to speak intelligently and graciously to the issue of abortion and to answer tough objections from opponents without the use of vitriol. Become a pro-life ambassador and engage the conversation of abortion with confidence and skill. 
2. Identifying Victims of Human Trafficking in Your Centers - Cindy Collins & Dr. Laura
3. Giving God your Worst - Dinah Monahan 
4. ???Trauma Informed???"
5. Ultrasound: Beyond the Basics - Tammy & Bryan
6. Legal Essentials/HR: What You Need to Know to Run a Pregnancy Center - Danielle White & Betsy Wetherby
7. Getting the best ROI from Your Fundraising Efforts - Kirk Walden
8. Your Online Presence for Clients - Bri Laycock

As we near Conference time, there are several things that you can do today to prepare for a successful conference!

1 - Note Key Deadlines

• Register Exhibit Staff - March 10, 2025
• Program Book Ad - March 12, 2025
• Commercial Link - March 31, 2025
• Literature Packet Insert - Details Pending

2 - Make Your Travel Arrangements

Conference Location

Birmingham Jefferson Convention Complex (BJCC)
2101 Richard Arrington Jr Blvd N,
Birmingham, AL 35203

Hotel Information (Group code coming soon)

• Sheraton Birmingham Hotel 
• Westin Birmingham

3 - Download the Conference App and Set up Your Virtual Exhibit

We will use our event app Whova again this year to allow you to collect attendee contact information incredibly swiftly! Using the app allows you to scan the QR code on an attendee's name badge and increase your leads with ease! In addition, the Conference Passport will be done via the Whova App. Access to the app will be provided via a link to your email in mid-March.

Exhibitors will have access to all Virtual Conference workshops which will be hosted within the event app.

For the best Virtual Exhibit experience to maximize your reach to both in-person AND virtual attendees, make sure to utilize all the Lead Generating tools made for exhibitors within the app. Click here to learn how.

4 - Send Us Your Program Book Ad

If you ordered a program ad, make sure you send it to us!  This will be noted in your exhibitor registration confirmation email.

Full-color image files may be sent in PDF or compressed JPG, PNG, TIF, or EPS file.

• Quarter Page Ad: 4.25" w x 5.5" h
• Half Page Ad: 8.5" w  x 5.5" h
• Full Page Ad: 8.5" w  x 11" h

Please email artwork by March 12, 2025 to This email address is being protected from spambots. You need JavaScript enabled to view it.. We cannot guarantee placement in the program if they are not received by that time. Failure to submit ads by March 12, 2025, may result in omission from the program book.

5 - Prepare Your Literature Packet Insert

If you purchased the literature pack insert, be prepared to send 1,250 copies of one piece of literature to be included in the packets for attendees. 

Literature may include ONE brochure, a handout, or a small catalog no larger than 8½” x 14”.

Shipping details pending.

6 - Send Your Commercial Link

If your sponsorship includes a commercial or you purchased one, please send your commercial file or link by March 31, 2025, to This email address is being protected from spambots. You need JavaScript enabled to view it..

7 - Plan Your Schedule

It is essential for all Exhibitors to check in at the Exhibitor Registration Desk to receive name badges and your exhibitor packet for your organization. We request that you make every effort to have your exhibit booth set up by 6:00 p.m. on Tuesday, April 29; (if you cannot come until later, you must make arrangements ahead of time with Heartbeat International).

The Exhibit Hall will be open 8 a.m.-5 p.m. Wednesday-Thursday, and 8:00 a.m.-1:00 p.m. on Friday. Please note that exhibits must close during Keynote sessions. Exhibitors are welcome to join us for the Keynote speakers after the meals.

If you would like to view the full conference schedule, you can find that here!

Tuesday, April 29

• 1:00-5:00 p.m. - Exhibitor Check-In and Set-Up

Wednesday, April 30

• 8:00 a.m. - Registration and Exhibit Hall Opens (peak traffic time!)
• 11:30 a.m. - Opening Lunch & Keynote
• 2:00-3:15 p.m. - Workshop Session A
• 3:45-5:00 p.m. - Workshop Session B
• 5:00 p.m. - Dinner & Keynote

Thursday, May 1

• 8:00 a.m. - Exhibit Hall Opens
• 9:00 a.m. - Morning Keynote
• 10:30-11:45 a.m. - Workshop Session C
• 11:30 a.m. - Lunch & Keynote
• 2:00 p.m. - Afternoon Free Time

Friday, May 2

• 8:00 a.m. - Exhibit Hall Opens
• 9:00 a.m. - Morning Keynote
• 10:30-11:45 a.m. - Workshop Session D
• 11:30 a.m. - Lunch & Keynote
• 1:00-4:00 p.m. - Exhibit Hall Closes | Tear Down
• 2:00-3:15 p.m. - Workshop Session E
• 3:45-5:00 p.m. - Workshop Session F
• 5:00 p.m. - Closing Banquet

Conference meals are available to those who purchased Meal Packages. There are many places in the hotel and within walking distance for meals.

The Conference attendee registration will begin at 8:00 a.m. on Wednesday, April 30, 2025. The Conference opens at 11:30 a.m. and runs through the closing banquet on Friday, May 2, 2025. Heartbeat encourages you to be present at your exhibit booth to take advantage of this exciting peak time and during all exhibit hall hours. Failure to occupy the exhibition space does not release exhibitors from the obligation to pay the full exhibitor fee.

Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. before arriving if special arrangements for late arrival are needed.

8 - Plan Your Exhibit

Shipping: Heartbeat International will be using a drayage company for all shipping and exhibit setups. All exhibitors will receive an email directly from the company closer to Conference. All orders placed through the drayage company are the sole responsibility of the exhibitor. Please be certain to read all materials contained within the Kit which will include shipping instructions. Keep in mind that if you choose not to use the drayage company for your shipping needs, all packages sent to the hotel may be charged additional fees. Special arrangements must be made with the hotel for receiving any equipment, goods, displays, or other materials, which will be sent, delivered, or brought into the hotel. Failure to do this may result in deliveries being refused or materials being unavailable when required. All shipments must include the name of the organization exhibiting, with "c/o Heartbeat International Conference" below it.

All booth locations will be made by Heartbeat International.

Each Standard in-person exhibit space will have the following included:

• 10' x 10' draped exhibit booth (Heartbeat will determine the location)
• 8' high background and 3' high side-rail divider 
• One 6’ covered and skirted table
• Two chairs
• One wastebasket
• 7" x 44" booth identification sign

Every exhibitor also has access to their virtual exhibit on our Conference App, Whova. This space allows you to:

• Host videos, brochures, and giveaways
• Access to both In-Person and Virtual attendees

9 - Register Your Exhibit Staff

Fill out the form here with each of your exhibit staff names and email addresses. Please note that each organization is limited to no more than 4 exhibit staff, if you wish to add more you can add that to your registration for $199 per person. The deadline for staff registration is March 31, 2025.

Make sure to provide unique emails for each staff member. These emails will allow the staff to access the virtual platform where they can update your virtual exhibit or view the virtual workshops.

At the conference, we will be providing name tags for each staff member registered. These name tags will be required to enter any workshops or keynotes.

10 - Gain Extra Exposure

There are additional ways your company can gain exposure to attendees through branding. Consider donating 1,250 of the following:

• Lanyards - CLAIMED
• Plastic Literature Bags
• Tote Bags
• Books to Give Away at General Sessions
• Other Items You Might Suggest

This email address is being protected from spambots. You need JavaScript enabled to view it. if interested.

 *All items subject to approval by Heartbeat International

11 - Review the Terms and Conditions

CANCELLATION: If written notification of cancellation is received by March 29, 2025, all exhibitor monies, less a $75 processing fee, will be refunded. No refunds will be given after midnight ET March 29, 2025. All refund requests must be made in writing to This email address is being protected from spambots. You need JavaScript enabled to view it..

USE OF SPACE: Exhibitor shall not assign, sublet, or share the space allotted without the knowledge and written consent of Heartbeat International.

HEARTBEAT GUIDELINES: All exhibitors must abide by the Heartbeat Principles. Heartbeat International reserves the right to accept or deny, at its sole discretion, sponsors and exhibit space to organizations that it deems inconsistent with or contrary to Heartbeat’s Principles. 

For more information, visit the Annual Conference web page.

We are happy you have chosen to be a part of our Annual Conference. If you have questions at any time, please feel free to contact Andrea Trudden at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

Dear friend for life,

The Heartbeat International Annual Conference is such an important event each year for the pregnancy help community. Here, you have the ability to be trained by experts in a variety of fields to strengthen your organization and ultimately save more lives. 

While we were disappointed at first that we are not able to be together in person this year, God has continuously come through to show us that He is in control and He has bigger plans! This mission is so critical and we are incredibly appreciative of all you do for LIFE! 

To continue bringing strategic insights, exceptional training, and timely encouragement to those on the frontlines, Heartbeat has adapted our training from an in-person Conference to an Online Global Conference! This Virtual Conference will be held April 14-16 and incorporate much of the originally planned program. 

Our schedule includes more than 90 workshops, PEG Talks, live Keynote addresses, prayer, live Q&A, and even a virtual exhibit hall. We are excited to see how God uses this moment in history to advance our movement even further!

Your registration provides you with access to all the conference has to offer! The price for this Virtual Conference experience is $299, and you'll save $100 if you register by midnight April 7! That means you can get the full conference experience, for just $199!

The original cost for our training was $569+travel and lodging. This online avenue provides a savings of hundreds of dollars and allows you to view it all from the comfort of your own home or at your pregnancy help organization. Don't miss this unique opportunity.

Register Now for the Virtual Conference

Jor-El Godsey
Heartbeat International President

(03/17/2020) Dear friend for life,

Thank you all for your patience as we all adjust to this unprecedented time in our country.

We at Heartbeat are in the process of reimagining the 2020 Heartbeat International Annual Conference so please keep the conference dates on your calendar. We're excited for the possibilities!

As we move forward, we ask for your grace and promise to be in touch soon regarding your options for a conference refund to the same credit card used to register (less any transaction feels imposed by the credit card company) or registration for the new 2020 Annual Conference or, possibly, a different future event.

Please remember it is your responsibility to contact and cancel your hotel reservation directly with the Hyatt Regency.

We look forward to sharing more specific details in the upcoming days so watch your email! Again, thank you for your patience as we navigate this unique situation. For the most up-to-date information, please click here.

Please feel free to contact us should you need anything further. It would be our pleasure to assist you. Join us in continued prayers for our nation and our friends across the globe.

Yours for LIFE,

(03/14/2020) Dear friend for life,

Each of us have been called into a life-saving movement of hope. Through this great work, lives are changed and families are strengthened through the services provided by the pregnancy help network. As you care for each client who enters your doorway, so we care about each and every minister who volunteers or works within a pregnancy help organization. 

On Thursday, I wrote to you that we were moving ahead with the Annual Conference. Since that time, King County issued new guidelines recommending that large events and gatherings not be held, Seattle's Mayor suspended school until at least April 24, more than 30 states within the U.S. are in states of emergency, new international travel restrictions have been implemented, and the President of the United States declared a National Emergency as a result of the Coronavirus pandemic. 

We have made the decision to suspend the in-person Annual Conference planned for Seattle next month.

This is not a decision we came to lightly; however, we are reimagining our annual gathering. While we are disappointed about the delay, we are excited about the doors God is opening that will allow us to still provide exceptional training to you. 

Please connect with your airline (if applicable) and the hotel to amend your travel arrangements. 

Stay tuned... We will be reaching out in the coming days with more specific details. We thank you for your patience as we navigate this unique situation.

For the most up-to-date information, please click here. 

As we live in interesting times, remember Psalm 91 and feel the presence of the Lord. We pray His protection over you, your team, your organization, and your family. 

Coronavirus Action Plan

(03/14/2020) The 2020 Annual Conference is POSTPONED.

We have made the decision to suspend the in-person Annual Conference planned for Seattle next month. (Click here to read Heartbeat's full statement.)

While we are disappointed about the delay, we are excited about the doors God is opening that will allow us to still provide exceptional training to you.

Stay tuned... We will be reaching out in the coming days with more specific details.

(03/11/2020) Like you, we are watching the global resources we have available through the government, the Centers for Disease Control and Prevention (CDC.gov), and the World Health Organization (WHO.int). With the Governor of Washington's event restrictions through March and the presidential address, we understand the concern and are monitoring the situation very carefully.

Heartbeat International will move forward as scheduled with the 2020 Annual Conference. We are currently implementing health precautions with the venue, onsite event staff and all event participants that include:

Hand sanitizer stations available when you enter and exit session rooms as well as at the registration desk
Wash hands with soap and water for 20 seconds when going to the restroom
Limit handshaking and other bodily contact
Coronavirus disease 2019 (COVID-19) is a respiratory illness that can spread from person to person. With the proper precautions, it should not have an impact on this year's event.

If we are forced to cancel, all registration monies will be refunded in full (less our transaction fees). Should circumstances change, we will notify attendees immediately.

We continue praying for our friends worldwide affected by the Coronavirus. This is an interesting time in our world, and a time to join together in prayer for peace, healing and provision.