We understand the challenges of marketing pro-life pregnancy help in today's world.

When facing an unexpected pregnancy, abortion is marketed as a quick and easy solution that allows women to stay in complete control of their lives. It is found in magazines, television shows, and music. The reality is that many women often feel rushed or coerced into making a quick decision that often leads to a lifetime of regret.

We know that every woman deserves time and support when facing an unexpected pregnancy so that no woman feels abortion is her only option. 

That's why we developed a new Option Line campaign to meet these women where they are and help combat Big Abortion's monopoly on the issue. Our goal is to reach her and connect her to pregnancy help! 

To do this, Heartbeat International has developed a Gen Y & Z-focused TV and Media campaign to connect with women so that when a woman faces an unexpected pregnancy, we can connect her to her local pregnancy help organization where she will receive the life-affirming care and resources she needs. 

You'll notice in the videos below that we developed three different personas to connect with a variety of women who call Option Line seeking pregnancy help. This allows us to provide an empowering message to women no matter where they are in their journey. We will follow the analytics and adapt the marketing efforts accordingly based on the results we see.

We have three commercials running in select cities—Dallas, Chicago, and Atlanta. Our hope is to expand markets and mediums over the coming months and connect more and more women to pregnancy centers throughout the nation. 

We wanted to extend an opportunity for you to join in this effort to bring hopeful messages about options, resources, and the value of a child to key influencers. Our hope is to expand into new markets and new mediums, because we know:

• The average woman is uninformed about life-affirming pregnancy options when abortion shopping
• We can help prepare her influencers with critical language that supports her and encourages life decisions
• We need to combat the increased selling of abortion by Big Media
• Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign