3 Ways Option Line Works for You

As a Heartbeat International affiliate, your pregnancy help organization is automatically listed on Heartbeat's Option Line® (1-800-712-HELP), a 24-7 pregnancy helpline that answers over 1,100 calls, emails, text messages and live chats every day in English and Spanish, sending callers to local help organizations like yours. Our job is to help you care for her.

Here are a few of the ways we do that.

We share the financial load.

Every contact Heartbeat’s Option Line® makes costs about $4.25. We refer an average of 42 contacts a year to each of our more than 2,700 listed pregnancy help organizations. That’s a value of $178.50 per year for your organization alone!

We send her to your website.

On OptionLine.org, a client can search for a center near her. Each month in the past year, an average of over 200 searches on OptionLine.org have turned up your center. Our top-10 centers all averaged over 7,000 views in the last year, bringing women in desperate need of help face-to-face with your center’s information.

We cover the phones 24/7 in both English and Spanish.

Does your center struggle to cover the phones overnight? Option Line is your answer for overnight help. You can also forward your calls to Option Line when you can't cover a shift. Rather than hearing a recording, a woman will speak to a real human being, who will answer her initial questions and connect her to help right in her area—that is, you!

Bonus! When you take advantage—at no cost—of Option Line’s Appointment Scheduling, a consultant can schedule an appointment at your center right on the spot. Click here to learn more.

 As a Heartbeat affiliate, changes can be made to your Option Line listing in real-time so that women searching for you have up-to-date information about your organization at any hour of the day. 

Option Line lists pregnancy help organizations affiliated with either Heartbeat International or Care Net. If your organization prefers to not become a Heartbeat affiliate, that's okay! Care Net provides us with a list of their affiliates on a quarterly basis. We update our Option Line database based on that list. Please communicate any changes to your information with Care Net and the changes will be made with the next quarterly update.